The Most Effective Fundraising Tools You Need to Try

Date Published
03/24/2020

As the manager of an NPO, you know that there are many different approaches to choose from when it comes to fundraising. You’re constantly reassessing your own strategies and contemplating which tools are best for your cause. In order to effectively manage your operations, communicate with your donors and increase awareness around your cause, it’s important to stay up to date with modern fundraising tools.

The introduction of new technologies has revolutionized the world of fundraising. So if you’re still using old methods in your campaigns, like mailing physical “thank you” letters to donors, now might be the time to try out some new ideas.

Here are some of the best fundraising tools available to NPOs today:

Fundraising CRM

If you’re currently not using a fundraising CRM, then you’re probably missing out on revenue and donor retention opportunities. These tools help with campaign marketing, converting prospective donors and nurturing the relationships you have with current donors.

The best part about using a CRM is not having to deal with as much paperwork. You’ll be able to execute standard campaign management tasks like reviewing data, conducting surveys and creating “thank you” packages. 

With web-based reporting, you can easily track the progress of a campaign and measure the effectiveness of certain strategies. To maximize ease and efficiency, your CRM can be customized to fit your NPO’s specific processes.

Crowdfunding platforms

Crowdfunding campaigns are becoming increasingly popular among individual ventures, independent artists, and of course NPOs. With a customized, well-designed crowdfunding page, you’ll bring in more donations and increase exposure for your cause.

The most important part of a good crowdfunding page is engaging content. You can post blog articles, videos and other media to inform and educate the audience about your mission. An advanced crowdfunding platform will provide analytics and reporting on the back end, so you can track the progress and effectiveness of each page. You’ll be able to check how many people visited the page, how they were directed there, who donated, the amount of time they stayed on the page and which content they interacted with. 

Donor research platforms

Using a donor research tool will help you better understand your current audience and ultimately bring in more donors. It’ll give you a clear look at who cares about your cause, which will translate into more efficient marketing efforts.  

What is the average age of your donors? Where do they live? What do they do for work? These are questions that an advanced donor research platform can answer. Every time someone makes a donation, the tool will capture relevant information about them and store it in a database, which will constantly update in real time.

These systems are intuitive and can be modified to your specific needs. So you, as the user, can access data quickly and easily. You’ll be able to create an ideal donor persona by collecting information like age, occupation, social media presence, etc.

Text-to-donate

On average, people spend four hours a day looking at their smartphones. People shop for clothes, buy concert tickets and pay for their rent on mobile devices. They should be able to donate to your cause too.

If prospective donors have to go out of their way to send you money, you’ll miss out on a lot of revenue. You need them to be able to act in the moment. With text-to-donate solutions, your donors will be able to contribute to your cause in a matter of seconds.

Web-based volunteer management

For many NPOs, it’s difficult to find and retain good volunteers. Managing volunteers used to involve lots of paperwork and phone calls. Now, all your volunteers’ data, such as contact information and availability, can be stored in one place. You can also set up automated emails, which will help keep volunteers up-to-date on certain projects. Volunteer management tools will allow you to maintain your projects and your network of volunteers organized.

Let’s say you have an opportunity coming up that involves gardening. Your tool will make it easier to schedule the event and find qualified workers. You can search for prospective volunteers by skill, so anyone with a history in gardening will get top priority. Then, you can send messages to them and confirm their dates of availability. Once you’ve compiled the roster, you can start putting together a schedule and assigning duties to specific individuals, all within your volunteer management tool.  

Interested in learning about more fundraising tools? Visit Allegiance today.

Sources:

https://www.inc.com/melanie-curtin/are-you-on-your-phone-too-much-average-person-spends-this-many-hours-on-it-every-day.html

https://getfullyfunded.com/5-old-fundraising-tactics-still-work-today-4-dont/

https://allegiancefundraising.com/solutions/

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