Variable Data Printing
Resonate with your audience on a personalized basis
Variable data printing is essential to communicating and connecting with donors on a personalized basis.
Through Allegiance’s variable data solutions, you are allowed to automate customized messages to a recipient that speak to their unique habits, donor level, and more, resulting in increased engagement and support. This saves your organization invaluable time and resources previously spent on manual customization that can now be reallocated toward more important, higher-priority tasks.
Customized messaging has a massive impact on your organization’s success as it leads to a much higher open rate and donation rate as opposed to a boilerplate, one-size-fits-all message that is most often immediately ignored. AFG will work with your team to implement and understand the variable data process and how it fits into your organization.
Start differentiating yourself from the crowd and connecting with your audience on an entirely new level.