Digital Fundraising
Grow your digital donor base
No matter where your audience lives, they’re probably spending a good portion of their time on laptops, tablets, and smartphones. Using digital marketing to better target your donors and grow your prospect list is becoming more important every day.
We’re here to help you harness the power of the vast array of digital tools so you can strengthen existing donor relationships and build new ones. We’ll work with you to build a digital journey tailored to your organization’s objectives and make sure you’re reaching the right people in the right channels at the right time. Our team of experts specializes in providing:
- Search engine marketing, including Google Grants and Bing campaign management
- Email marketing and email list management
- Digital segment identification and development
- Social marketing, including Facebook advertising and retargeting
- Landing page development and optimization
- And more
Search Engine Marketing
With billions of searches being conducted every day, your organization needs to show up online where and when it counts. We’ll work with you to optimize your campaign placements in Google and Bing queries to maximize the outcomes we define together.
Retargeting
Digital retargeting allows your organization to remain top-of-mind for visitors even after they’ve left your website. Converting prospects into donors requires persistence. We’re here to maximize your retargeting efforts and land as many new donors as possible.
Email Marketing
Our digital fundraising experts and creative team will work with you to perfect the design and messaging of your email campaigns, working to ensure we’re targeting the right segments and meeting your campaign objectives. We’ll deliver strategic and data-driven email marketing sends designed to increasingly improve engagement, conversions, and overall email list performance.
Relevant Resources
Digital Advertising During a Global Crisis
Stop Emailing Inactive, Nonresponsive Lists
Persistence Pays Off: APT’s growing e-renewal program helps the station reach new heights
