Data Enhancements & Analytics
Insight and expertise to dig even deeper
Beyond evaluating your results at the campaign level, we also offer a variety of data enhancement and analytics tools to further segment your file and analyze results at a more granular level. Our team of strategists will work closely with you to recommend the most meaningful data points and then use the findings to make actionable decisions that will further improve your fundraising overall.
Data such as date of birth or wealth rating can be appended to a donor record to provide insight for planned giving programs and major gift potential. Email and phone numbers can be used for direct contact through those channels and to create targeted social media campaigns. Lapsed files can be modeled to allow for a more targeted approach in lapsed recapture.
We tailor our methods and objectives to align with your organization, making sure to deliver the easiest and most beneficial fundraising plan possible. We always keep an eye on the results and place a lot of emphasis on producing cost-effective solutions that have the greatest impact and foster lasting ROI. We dig deeper to provide:
- Market mapping and donor penetration analysis
- Donor profiling and segmentation analysis
- Predictive modeling and file scoring
- Data overlays
- Email appends
- Reverse appends Sourcing mail addresses for your email prospects