Case Studies

Chattanooga Area Food Bank Case Study
Better campaigns and collateral mean better results for Chattanooga Area Food Bank.
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Case Studies
05/19/2020 | Content Marketing
Chattanooga Area Food Bank Case Study
Matching Gift yields twice the net revenue as longstanding control for Austin PBS.
In fall 2019, Austin PBS, the public television station in Austin, TX, was the recipient of a generous matching gift...
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Case Studies
05/11/2020 | Digital Fundraising
Matching Gift yields twice the net revenue as longstanding control for Austin PBS.
Small changes lead to 85% revenue increase in E-Renewal series
KDFC, a classical music station in San Francisco, had been experiencing a decline in the response rate of their E-Renewal...
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Case Studies
05/11/2020 | Digital Fundraising
Small changes lead to 85% revenue increase in E-Renewal series
Country Music email leads help drive new donor growth by nearly 190%!
Acquiring new public media donors directly through online advertising yields, at best, mixed results. The process is often costly, usually...
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Case Studies
05/11/2020 | Digital Fundraising
Country Music email leads help drive new donor growth by nearly 190%!
Joint Licensee Improves Upon Acquisition Excellence
Adding radio-specific prospects to direct-mail-acquisition campaign yields even higher response rate and much lower net cost to acquire.
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Case Studies
01/27/2020 | Radio Acquisition
Joint Licensee Improves Upon Acquisition Excellence
Ask Array Testing Yields Surprising Results
Ask Array Testing Yields Surprising Results. Dynamic, less aggressive ask beats longtime control and generates more revenue
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Case Studies
12/06/2019 | Renewals
Ask Array Testing Yields Surprising Results
APT E-Renewal Series proves to be a thrilling investment!
Alabama Public Television has a successful multi-channel renewal program that includes direct mail and email appeals.
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Case Studies
12/06/2019 | Digital Fundraising
APT E-Renewal Series proves to be a thrilling investment!
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Free Up Staff & Generate More Revenue
Total net revenue surpassed all expectations! The Situation Historically, Montana PBS developed all direct mail fundraising appeals in-house and partnered...
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Case Studies
04/04/2019 | Annual Fund
Free Up Staff & Generate More Revenue
E-Renewals successful first step toward digital fundraising
Alabama Public Television has a mature and successful direct mail program. However, APT had not done a lot of digital...
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Case Studies
04/04/2019 | Digital Fundraising
E-Renewals successful first step toward digital fundraising
Digital acquisition yields high number of Sustainers
Nine Network, the PBS station in St. Louis, was interested in finding new ways to acquire members to augment the...
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Case Studies
04/04/2019 | Digital Fundraising
Digital acquisition yields high number of Sustainers
AFG helps KLRU make the most of local Giving Day
In March 2018, KLRU-TV, the PBS station in Austin, Texas, participated in “Amplify Austin,” a coordinated effort designed to raise...
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Case Studies
02/13/2019 | Digital Fundraising
AFG helps KLRU make the most of local Giving Day

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