Case Studies

Joint Licensee Improves Upon Acquisition Excellence
Adding radio-specific prospects to direct-mail-acquisition campaign yields even higher response rate and much lower net cost to acquire.
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Case Studies
01/27/2020 | Radio Acquisition
Joint Licensee Improves Upon Acquisition Excellence
Ask Array Testing Yields Surprising Results
Ask Array Testing Yields Surprising Results. Dynamic, less aggressive ask beats longtime control and generates more revenue
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Case Studies
12/06/2019 | Renewals
Ask Array Testing Yields Surprising Results
APT E-Renewal Series proves to be a thrilling investment!
Alabama Public Television has a successful multi-channel renewal program that includes direct mail and email appeals.
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Case Studies
12/06/2019 | Digital Fundraising
APT E-Renewal Series proves to be a thrilling investment!
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Free Up Staff & Generate More Revenue
Total net revenue surpassed all expectations! The Situation Historically, Montana PBS developed all direct mail fundraising appeals in-house and partnered...
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Case Studies
04/04/2019 | Annual Fund
Free Up Staff & Generate More Revenue
E-Renewals successful first step toward digital fundraising
Alabama Public Television has a mature and successful direct mail program. However, APT had not done a lot of digital...
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Case Studies
04/04/2019 | Digital Fundraising
E-Renewals successful first step toward digital fundraising
Digital acquisition yields high number of Sustainers
Nine Network, the PBS station in St. Louis, was interested in finding new ways to acquire members to augment the...
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Case Studies
04/04/2019 | Digital Fundraising
Digital acquisition yields high number of Sustainers
AFG helps KLRU make the most of local Giving Day
In March 2018, KLRU-TV, the PBS station in Austin, Texas, participated in “Amplify Austin,” a coordinated effort designed to raise...
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Case Studies
02/13/2019 | Digital Fundraising
AFG helps KLRU make the most of local Giving Day
Temporary MemberCard Lifts Acquisition Response Rate
ValleyPBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always...
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Case Studies
02/13/2019 | Direct Mail Fundraising
Temporary MemberCard Lifts Acquisition Response Rate
AFG Beats “the Other Guy”
The Nine Network wanted to test two separate approaches to recapturing lapsed members. The control was the Allegiance Fundraising Agency...
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Case Studies
10/26/2018 | Lapsed Reactivation
AFG Beats “the Other Guy”
SCETV Sustainer EFT Conversion
The ETV Endowment supports South Carolina’s state network for public television and radio, SCETV and South Carolina Public Radio. With...
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Case Studies
09/07/2018 | Sustainers / Monthly Giving
SCETV Sustainer EFT Conversion
Calendar Year End Email series drives significant revenue
Southern California classical music station KUSC had always focused its fundraising efforts around traditional channels, leveraging direct mail and email...
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Case Studies
09/06/2018 | Digital Fundraising
Calendar Year End Email series drives significant revenue

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